Sci-fi fans and the filming industry all over the world have been rattled by the news that George Lucas has sold LucasFilm to Disney for approximately $4bn (£2.5bn).
Earlier this year, in an interview with the New York Times, Lucas had vowed not to make another Star Wars flick, after the prequel trilogy had gotten a right beating to the ground, although it wasn’t as bad as the die hard Star Wars fans make it out to be. They were just super sore that they had to witness a character like Jar Jar Binks. But now that Disney is in sole rights of the movie, it has also been confirmed that they will be starting a new trilogy, starting with Episode VII in 2015, with a new film being made every 2 or 3 years.
Although Star Wars itself is one of if not the biggest franchise out there, everyone is forgetting about everything else that is under LucasFilm, including Indiana Jones. The question is where does this leave him?
Confused on why Lucas would do such a thing, it is a question on whether Disney will destroy the legacy of LucasFilm but continue to do some heavy cashing in elsewhere with merchandise etc, or will they regenerate it and bring it back to life. It is, however, impossible for Star Wars die out because once a Star Wars fan, always a Star Wars fan, so it’s fan base alone will always make sure that commercially, it will be very profitable. Artistically, it can be said to have been a challenge in keeping the franchise solid. But on the other hand, although the prequel trilogy wasn’t up to par for them, most Star Wars fans would rather keep it how it is, and not move into more films etc. Adding another film to such a franchise that has a fantastically high standard is a risk Disney is willing to take apparently. But if it’s not good, they will crash and burn. Lucas will continue to serve as the creative consultant for LucasFilm, which does give us some hope.
“For the past 35 years, one of my greatest pleasures has been to see Star Wars passed from one generation to the next… I’ve always believed that Star Wars could live beyond me, and I thought it was important to set up the transition during my lifetime” – George Lucas
This is not the first time Disney had stuck their foot in the door. In 2006, the managed to buy out Pixar Studios, and more recently in 2009, Marvel Comics. It may be a shock and downfall for most, but at the end of the day, Disney is doing what they need to do to stay in the game. By doing this, they’re extending their demographic further, in the sense of reaching targets for their consumers. “Keeping it fresh they are” so owning all rights to a franchise such as LucasFilm, will do wonders for Disney. But will it do wonders for everything else?