Cineworld cinemas have released a new type of way to view films at the cinema in the form of ScreenX.
ScreenX is a 270-degree cinema screen which is supposed to immerse you into the film and include your peripheral into the environment. Fortunately for me, this was released just in time for The Nun which I thought would be an awesome and scary experience. Unfortunately, the film was rubbish so if you want to read my review on that, [CLICK HERE].
The new ScreenX was created by Korean company CJ 4DPLEX, exclusively in the UK at this moment, with Cineworld charging an extra uplift for Unlimited Card members at £3 (The Sky Super Screen which offers the beautiful multidimensional sound with Dolby Atmos speakers, 4K projection and mega comfortable and spacious seating has an uplift of £2.50). I can image it would be an extra £3 on top of what a normal cinema ticket would cost.
Like always, going to the cinema to watch a film is an experience, even if you’re like me who should really ask for some sort of residency as I’m always at Cineworld every week, it’s still an experience. I think it’s still early days as ScreenX is just rolling out and films will need to be filmed in a certain way to be shown in ScreenX, however I do think it’s quite an interesting idea.
Viewing The Nun in ScreenX wasn’t as great as I was hoping it would be. Firstly, for £3 extra, you’d think the whole film was 270-degree, but I can honestly count on one hand how many times we got the effect throughout the film. I also found the side screens quite blurry/pixelated, the image seemed to look much more stretched as the camera moved along and got further away from the main screen and the colour was not corrected to match the main screen. It was much dimmer and a slightly grey colouring. Now If this is supposed to match your peripheral, it definitely didn’t match mine and others.
As there were more screens, it did light up the room more than normal which at first was a little distracting, but then I got used to it as time went on, but what was quite annoying was the fact that when it switched from the normal screen to the 270-degree, the audience knew something was about to happen in the film. So it’s a dead giveaway switching back and forth which took the anticipation and surprise away from the film as you’re expecting something to happen.
ScreenX is not all bad, as I mentioned before, it’s still early days. When 3D first came out, it was a bit of a novelty and wasn’t amazing, but now it’s much better. Still a novelty with certain films but it’s improved a lot. So hopefully, with more films filming specifically for ScreenX and they take into consideration the kinks I mentioned above, it could be a hit.
In terms of pricing, I do think the £3 extra is not really worth it at this time. I’d much rather spend £2.50 for the Sky Super Screen which I think you’re getting much more for your money and is a much better screen and experience.